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Analysis of 2018 Smart Home Appliances Market

Author: Apogeeweb
Date: 16 Apr 2018
2018 Smart Home Appliances Market

Warm hints: The word in this article is about 3200 words and reading time is about 18 minutes.


As a new industry, smart home has been frequently seen in people’s field of vision in recent years.Because household products are necessities for people’s life,with the popularization of smart home and the continuous development and promotion of industry, its market potential is huge. By the end of 2020, the global smart home market will grow from US $58 billion to US $40 billion. In the United States, Britain, Germany, Japan, Brazil and South Korea, the survey shows that China's 7 largest smart home market has obtained more than 7000 consumers, from the future development trend of smart home, the market analysis of terminal demand.




Ⅰ Smart Home Appliances Market Overview

  1.1 Most consumers have a vague understanding of smart home

  1.2 The user pays more attention to the utility of the function

  1.3 Fragmentation of smart home appliances

Ⅱ Electronic Companies Compete for a Place In Smart Home Appliances Market

Ⅲ Analysis on the Development Trend of Smart Home Products

  3.1 The three stages of the smart home from the form of the product

  3.2 Four stages of smart home from the perspective of controller configuration

Ⅳ Top Manufacturers in Global Smart Home Appliances

Ⅴ Prospects for the Development of Smart Home Industry

  5.1 Forecast of intelligent building market

  5.2 Forecast of smart home equipment industry



Ⅰ Smart Home Appliances Market Overview

1.1 Most consumers have a vague understanding of smart home

Since the birth of the concept of smart home, there has been no definite standard.What kind of specific service can be provided for consumers? This makes consumers' cognition of smart home at a relatively vague stage. 33.5% of respondents said they had heard about smart home, but they didn't understand it, accounting for 49.2%, and only 12.2% of respondents had used related products.

Understanding of smart home appliances

Understanding of smart home appliances

Although intelligent products such as intelligent socket, intelligent door lock, air quality inspection and so on, the emergence of intelligent products, which have low threshold, has greatly promoted the recognition of the consumer on the application level of intelligent home function and laid a foundation for the popularization of smart home, but there is a definite distance from the real intelligence.

1.2 The user pays more attention to the utility of the function

Factors that impede the use of smary homes

Factors that impede the use of smary homes

From the results of the survey, we can see that 79.2% of the users are more valuable to the utility of smart home, and the cost is higher than the ordinary home in order to get a more functional home experience; the influence of the intelligent life in the science fiction film, and the main push of the consumer market is the young people who are mainly 80 and after 90. 40% of users choose smart home because they like high-tech products.


53.2% of respondents believe that the high price is the main reason restricting their use of smart home. The price of smart home products is generally higher than that of non intelligent products of the same kind. Most of the consumers are difficult to accept the difference in price performance. Especially, the cognition and trust of the consumer on the function of smart home products is still in a stage to be promoted. 37.7% of the respondents believe that the family can meet the needs and do not want to change the current. Like. It can be seen that the current smart home consumption habits have not really formed; the existence of doubts about the security of smart home is also the main factor hindering the use of smart home, accounting for 33.8%.


Smart home is still in its growth stage, and consumption concept has not yet formed. The user's knowledge of the smart home technology and function is not clear. It is worried that the product technology is not mature enough, the quality and the construction of the follow-up service are not perfect, and they are afraid that they can not enjoy the "intelligent" service after they spend a lot of money. But with the popularity of smart home concept and further market promotion, its industrial potential is huge.

1.3 Fragmentation of smart home appliances

Eight component systems of Smart Home Appliances

Eight component systems of Smart Home Appliances

The intelligent home system includes intelligent socket, domestic robot, intelligent sound box, intelligent control and many other categories. The security smart home has always been the first intelligent home product in a family, including intelligent monitoring equipment, infrared alarm equipment and intelligent door lock.


There are many smart home platforms, which lack unified industry standards. Smart home products with different service directions can only be a system. There are different ways of connection between products and operation terminals. The user needs to control different intelligent home products through multiple APP in the process of use, and the intelligent single product can not be interconnected. The systematic intelligent home system can not be truly realized, and thus can not bring a better experience to the users.

Ⅱ Electronic Companies Compete for a Place In Smart Home Appliances Market

Some of the world’s most prominent consumer electronics companies, such as Whirlpool, Electrolux, GE Appliances, LG, and Samsung, are making their mark in the smart home appliances market by producing smart technology devices. Having shifted their focus from mature businesses like smartphones and televisions, these companies are at an advantage owing to their early entry into the market. The vast growth opportunities in the market have also lured technology giants such as Microsoft, Google, Cisco, Intel, Xiaomi, and Apple, which have either already ventured into or are planning to set foot in the global smart home appliances market soon.


At present, the main suppliers of smart home products are electronic equipment manufacturers, retailers, technology companies, mobile operators, online retailers, telecommunications companies and public organizations.


In the safety control system, the share of electronic equipment manufacturers is the largest, reaching 16%, followed by technology companies, telecom companies and online retailers.


In terms of energy lighting, online and offline retailers account for more than 30% of the total, followed by 16% of electronic equipment manufacturers, and technology companies account for 13%.


There are 17% entertainment and Internet devices and electronic equipment manufacturers, 15% of which are online retailers, 13% of technology companies, and 11% of mobile operators.



Ⅲ Analysis on the Development Trend of Smart Home Products

The development trend of smart home products can be seen from two major dimensions of product form and control mode. From different dimensions, smart home will have different stages of development.

  • 3.1 The three stages of the smart home from the form of the product

  • > 1. In the first stage, the single product is intelligent. 

The venture company and the household appliance enterprise will take the trend from both ends to the middle. The venture company chooses the small household appliances, such as the socket, the sound, the electric lamp, the camera and so on, while the household appliance enterprises choose the large household appliances, such as the TV, the refrigerator, the washing machine, the air conditioner and so on. In the process, it is obvious that household electrical appliance enterprises will take some advantages, because household appliances are indispensable, and this is the smart home that can't go around.

  • > 2. The second stage, the linkage between the single products. 

First of all, different categories of products are interconnected on data, and subsequent different brands and different types of products will do more fusion and interaction in the data. However, most of the interoperability and interaction of such cross products may not be carried out spontaneously, only by human intervention, such as reading the data of the scale by the hand loop. Read the data of the hand loop through a thermostat.

 smartphone based home appliance control

 smartphone based home appliance control

  • > 3. In the third stage, the system is intelligentized. 

The systematic realization of intelligent comparison science fiction is the result of intercommunication and interaction of cross product data. It can not only exchange data between different products, but also transform it into active behavior, and do not need users to think of interference. For example, the smart bed finds that the owner is too hot to be sweaty, and the air conditioner is started, or The smoke exhauster is found to be too heavy. The purifier is ready to start adsorbing PM2.5 and removing odor.


The system realization intelligence is based on the premise of perfect intelligent single product and intelligent product, which can realize cross brand and cross class interaction. It needs all the products in the smart home to operate on a unified platform and follow the unified standard. This means that vendors who have already cut into the smart home need to consider whether the gateway device of its own smart product can be grafted to the future platform.

  • 3.2 Four stages of smart home from the perspective of controller configuration

  • > 1. The first stage, smartphone based home appliance control. 

For many products, mobile phone control is not necessarily more intelligent than no cell phone control. Many manufacturers use cell phone control as a necessary condition for intelligent control. In fact, it is in the force of user control, not only does not bring the sense of intelligence to the user, but it has become a drag. Smart home products should be masters of a certain degree and do not interfere with consumers voluntarily. For example, the washing machine focuses on the washing speed and cleanliness, the cleaning speed and noise value that the air purifier values. The water heater focuses on the heating efficiency and safety. If these more core functions are not promoted, it is not of practical significance to increase the function of the network to support the control switch of the mobile phone.

  • > 2. The second stage, the combination of various control methods. 

In addition to cell phone control, there have been a variety of control methods, such as touch control, voice, gesture and so on. The washing machine and purifier have now appeared to support touch control products. Voice control is more embodied in TV, intelligent sound box and other products, and gesture control is used in water cup, air conditioner and sound. There are a lot of control ways outside the mobile phone, but they only appear on individual appliances. They are not widely used. After the simple control of mobile phones, these manipulations are bound to merge together. One product is not limited to a mode of manipulation. It can be controlled by mobile phones, voice and gestures and etc..

the combination of various control methods

the combination of various control methods

  • > 3.The third stage, induction control. 

Idealized smart home can further sense the user's state, and then adjust the device to achieve no influence like air. If people come to light, people go to the lights, when someone is in the room, the air conditioner is set at 26 degrees Celsius, and the indoor air conditioning is automatically adjusted to 28 degrees Celsius, which saves electricity. For example, the washing machine automatically identifies the material of clothing and chooses the most suitable washing mode.

  • > 4. In the fourth stage, the system is self-learning. 

Turning passivity into the initiative is the inevitable evolutionary path for smart homes. At present, some manufacturers are actually trying to achieve it. For example, with a hand ring near the TV, the TV will recognize that the person is too close, automatically reducing the screen brightness or temporarily closing the screen back to protect the human eye. Changing passivity to the initiative requires a large number of sensors, temperature sensors, luminance sensors, distance sensors, heart rate sensors, and so on. The future smart home can be said to be composed of sensors. After the initiative automation of smart home, it will really bring people the sense of intelligence.


Let's see a youtube video about top 5 smart home tech of 2018:

top 5 smart home tech of 2018

Ⅳ Top Manufacturers in Global Smart Home Appliances


Manufacturers Profile
Samsung Samsung Electronics Co., Ltd. is Korea-based company principally engaged in the manufacture and distribution of electronic products. The Company operates its business through three segments. The Consumer Electronics (CE) Segment is mainly engaged in the manufacture of color televisions (CTVs), monitors, printers, air conditioners, refrigerators, laundry machines and others.
BSH BSH Home Appliances works to keep kitchens and washrooms productive. The company makes and distributes a variety of high-end home appliances, such as dishwashers, ovens, cooktops, ranges, washing machines, and dryers.
Whirlpool Whirlpool Corporation is a manufacturer and marketer of home appliances. The Company manufactures and markets a line of home appliances and related products. Its principal products are laundry appliances, refrigerators and freezers, cooking appliances, dishwashers, mixers and other small domestic appliances. It also produces hermetic compressors for refrigeration systems.
LG LG Electronics Inc. is a Korea-based company principally engaged in the manufacturing and distribution of electronic products. Along with its subsidiaries, the Company operates its business through six segments. The Home Appliance & Air Solution (H&A) segment provides refrigerators, washing machines, air conditioners, microwave ovens, cleaners and others. 
Electrolux Electrolux is a global leader in home appliances and appliances for professional use, based on deep consumer insight. They offer thoughtfully designed, innovative and sustainable solutions, developed in close collaboration with professional users. The products include refrigerators, ovens, cookers, hobs, dishwashers, washing machines, vacuum cleaners, air conditioners and small domestic appliances.
Panasonic Panasonic’s electronic as well as its non-electronic products are available across the world. Some of the products produced and marketed by Panasonic include cameras, phones, headphones, desk fans, television and several other products.Panasonic is currently ranked at no. 4 in the world for its television manufacturing.
Miele&Cie Miele & Cie. KG is Germany's third-largest manufacturer of household appliances and has a strong foothold in the European market as well. The company is best known for its durable washing machines, tumble dryers, rotary irons, dishwashers, built-in refrigerators, freezers, stoves and stove hoods, and vacuum cleaners. 
IRobot iRobot Corporation  is a consumer robot company, which is engaged in designing and building robots. The Company's portfolio of solutions features various technologies for the connected home and various concepts in mapping, navigation, mobility and artificial intelligence. The Company sells various products that are designed for use at home. Its consumer products focus on both indoor and outdoor cleaning applications. The Company offers multiple Roomba floor vacuuming robots.
Ecovacs ECOVACS Robotics Co., Ltd. specializes in design, research and development, manufacture, and sale of robotic home appliances. Its products include floor cleaners, window cleaners, mobile air cleaners and humidifiers, and robots for entertainment and security.
Neato Neato Robotics, Inc. manufactures and markets robot vacuum cleaners for automated floor cleaning. It offers Botvac Connected robots that are Wi-Fi enabled for the smart to clean anytime and from anywhere with the Neato application. The company also provides accessories, such as boundary markers, combo brushes, filters, side brushes, spiral blade brushes, brush kits, battery packs, charge bases, dirt bins, battery replacement kits, and brush guards and squeegees.
Haier Founded in 1984, the Haier Group is today the world’s leading brand of major household appliances and is now transforming from a traditional manufacturer to an open entrepreneurship platform. In the era of the Internet and post e-commerce, Haier will extend its ecosystem to social networks and community economies while enhancing the user value of Haier products and services and instilling integrity as a core competence throughout the Group. Haier aims to become a global leader in the era of the Internet of Things.
Midea Midea Group is a world’s leading technologies group in consumer appliances, HVAC systems, robotics and industrial automation systems, and smart supply chain (logistics).Midea offers diversified products, comprising of consumer appliances (kitchen appliances, refrigerators, laundry appliances, and various small home appliances), HVAC (residential air-conditioning, commercial air-conditioning, heating & ventilation), and robotics and industrial automation (Kuka Group and Yaskawa joint venture). 
Hisense Hisense Group Co., Ltd., through its subsidiaries, manufactures and supplies electronic products to customers in China and internationally. It offers multimedia products, such as televisions, broadband multimedia consumer electronics subscriber terminal equipment, IPTV products, and CMOS chips; home appliances, including refrigeration products, domestic and commercial air conditioners, washing machines, and small home appliances; and telecommunications products, such as communications terminals, optical communication products, intelligent transport products, business software, and intelligent business equipment.



Ⅴ Prospects for the Development of Smart Home Industry

  • 5.1 Forecast of intelligent building market

From the perspective of generalized architecture, smart home devices are mainly used in intelligent buildings. The intelligent building industry has great potential for development. It is considered to be a very important industry in China's economic development, and its industry driving role is not to be underestimated. According to statistics, the proportion of intelligent buildings for new buildings in America is 70%, and Japan is 60%. In 2015, the proportion of intelligent buildings accounted for 30% of new buildings in China.

forecast of intelligent building market

forecast of intelligent building market

  • 5.2 Forecast of smart home equipment industry

From the narrow sense of smart home appliance application, it mainly focuses on the commercial housing market, and the proportion of villas and high-end apartments is at a high level. In addition, smart home as an application platform can generate numerous business needs, like PC and mobile phone. Despite the twists and turns of the road, you can't deny the bright future.


Book Recommendation

  • Smart Home Devices and what you need to know: Internet, WiFi, Phone, TV and Structured Wiring in Concert with Smart Home Devices

This book gives you step by step instructions on how to setup your Smart Home Devices successfully. If you are just getting your feet wet with Smart Home devices this is the book for you. If you want more advanced Smart Home device information this book is for you too. The topics covered in this book include: 1) Setting up Internet Access for every location in your home. 2) Structured Wiring issues for Internet, Telephone, Cable & Satellite TV. 3) Controlling your Smart devices with a Smart Phone, Tablet or Smart Speaker (Voice Controlled Personal Assistant) 4) Garage Door controlled by your Smart Phone or Tablet. 5) Using Smart Sensors: Smoke Alarms, Window & Door Sensors & Motion Sensors. 6) Using Smart Controls: Smart Wall Switches, Smart Bulbs, Smart Outlets, Smart Locks & Smart Thermostats 7) Using Smart Cameras and Doorbells. 8) Using Smart Appliances 9) Personal Cloud Storage & Other devices

--R. J. Castle  (Author)

  • How to Make Your Home a Smart Home

Learn how to turn your home into a Smart Home using the latest technology to conserve resources, create comfort, and enhance your security. Use your smartphone to automate lighting, window blinds, inside temperature and outside irrigation, or maybe you just enjoy the one-touch convenience of answering the door, opening the garage door, locking the outside doors or perhaps firing up the spa before the drive home. The Smart Home Professor walks you through everything you need to know to do this and more. Learn how to select your own products, get them all to work and create a simple setup to use on a day-to-day basis. Valuable tips are embedded throughout the book along with "Bottom Line" summaries in each chapter to give you the quick answers. You may surprise yourself with what you create by following these time and money saving guidelines. Real Estate Agents will love using this as a gift for home buyers who may be inheriting Smart Home technology with their new purchase.

--Smart Home Professor (Author),‎ Stuart Hamilton (Author)


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